her marketing journey

 My passion for marketing began long before I realized it could become a career. At just 11 years old, I helped my cousin launch his lawn care business, Lawn Ranger (now ALIN Landscaping), by designing and distributing flyers throughout our community. Watching a small business grow and seeing firsthand how marketing could make an impact sparked my interest in branding and advertising.

By the age of 17, I expanded into digital marketing, creating social media content and promotional videos for video games. Through those projects, I gained experience in creating engaging content, understanding target audiences, and using digital platforms to increase visibility.

Since then, I’ve continued developing my skills in social media marketing, branding, content creation, graphic design, and basic web design. As I pursued my education in psychology and later marketing, I discovered how understanding consumer behavior can strengthen marketing strategies and create more meaningful connections between businesses and their audiences.

Today, I combine creativity, strategy, and psychology to help businesses establish a strong brand identity, grow their online presence, and connect with the people they serve. What started with a stack of flyers at 11 years old has grown into a passion for helping businesses tell their story and thrive. I am currently a Marketing Managment student at ETSU.